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Marketing Theories
May 15th, 2024
Linkbuilding: this article provides a practical explanation of Linkbuilding. The article starts with a general meaning of link building and why link building is crucial for maintaining a strong position in online search engines. You can read how the…
May 15th, 2024
SFA Matrix: this article explains the SFA Matrix, developed by Gerry Johnson and Kevan Scholes in a practical way. Next to what it is, this article also highlights the different angles, how should the matrix be completed, a short…
May 10th, 2024
SIVA model in Marketing: this article provides a practical explanation of the SIVA model. Next to what it is, this article highlights hte 4 P’s and the SIVA model, the application of the model in practice and the importance…
May 9th, 2024
Content Marketing: this article offers a practical explanation of Content Marketing. The article starts with the definition of content marketing, followed by some general information about conversion ratio’s and the relation to strong content marketing. You will also read…
May 2nd, 2024
B2B Marketing: this article provides a practical explanation of B2B marketing. This article also contains information about the different building blocks of a B2B marketing strategy, an example and practical tips. Enjoy reading!
What is B2B marketing?
B2B marketing,…
May 2nd, 2024
Decision Making Unit (DMU): this article explains Decision Making Unit or DMU, developed by Philip Kotler in a practical way. Next to what it is (definition), this article also highlights the collective decision makers and the three types of…
May 1st, 2024
Conjoint Analysis: this article offers a practical explanation of Conjoint Analysis (CA). You will read about the definition of this concept, the different terms associated with this analysis and the two types of conjoint analysis and an example. Enjoy…
May 1st, 2024
AARRR Framework: this article provides a practical explanation of the pirate funnel / AARRR Framework. Next to what it is (definition and explanation), this article also highlights the different stages and metrics of the AARRR Framework and turnover, and…
April 30th, 2024
The Social Technographics Profile is a categorization of the different groups of Internet/ Social Media users. This article contains the definition of the Social Technographics Profile and a practical explanation. Enjoy reading!
What is the Social Technographics Profile?
Authors Charlene…
April 23rd, 2024
Marketing automation: this article explains marketing automation in a practical way. It covers what marketing automation is, touches on email marketing, lead management and segmenting, and lists the benefits of marketing automation. After reading you will understand the basics of…
April 15th, 2024
STP model: this article explains the STP model in a practical way. Next to what it is, this artcile also highlights the basis steps of the framework and what repositioning is including ana famous example of the brand Coca Cola.…
April 12th, 2024
Product Life Cycle stages: this article explains the Product Life Cycle Stages, developed by Raymond Vernon in a practical way. Next to what the Product Life Cycle is, this article also highlights the history and an examples from practice.…
